Parallel to my work as a consultant, I always manage to invest time in research. I am a firm believer that “there is nothing more practical than a good theory.”
Theory and Practice should not to be isolated from each other. They rather should develop an ongoing dialogue. Aiming to invest more effort in research, I also devote part of my time at the academia, where presently I am a collaborator-researcher at the ICNOVA of the NOVA University of Lisbon, where I am engaged with colleagues of the Research Group Strategic Communication and Decision-Making Process (SC&DMP).
The goal of SC&DMP is to study the use by organizations of planned, controlled, and persuasive communication, in order to pursue their organizational goals (commercial, social, or political), from a holistic/integral perspective of communication. Within this context, I am myself devoted to research on corporate leadership and communication strategy and am presently a PhD candidate, and related to this theme, my research keywords are:
- Strategic communication;
- Heuristic decision-making processes;
- Corporate leadership;
- Organizational development.
Previously to joining the academia I used to be an independent researcher aiming to do a better job as a management and strategy consultant. In that capacity I produced six books, which can´t be considered scientific works since they did not follow the academic procedures in terms of methodological consistency and peer review.
However, my books were used as a sort of knowledge tools in my consultancy work and in my activities in executive education in business schools and training programs in company. In this regard my favorite contribution was the book published in Portuguese, by Elsevier in Brazil, titled as Time to Think Outside the Box: The Great Transformation of Organizations towards the Knowledge Economy (Elsevier, 2009). This book has a chapter in English version, which deals with Innovation and Third Sector organizations (NGOs, nonprofit), which can be downloaded clicking the illustration below of the book´s press release.